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BrianRoemmele's profile
Brian Roemmele
Brian Roemmele
Brian Roemmele
@BrianRoemmele

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Brian Roemmele

@BrianRoemmele

we can only see what we think is possible...

transcendence
VoiceFirst.expert
Joined January 2010

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    Brian Roemmele‏ @BrianRoemmele 11 Apr 2019
    • Report Tweet

    🔮 By 2025 it will be seen as fundamentally flawed to use a brand name as the invocation word to activate a #VoiceFirst system. It was not abundantly clear in 2019 and regrettably, even the most astute experts were advocating Hey <Brand> invocations. There was a better way.

    1:07 PM - 11 Apr 2019
    • 2 Retweets
    • 19 Likes
    • Ben 🚗🚲📱🌈 Jediphone Roger Kibbe Patrice Fleurquin Mattie Bennett Michael Bigger Chris Frederick edwardrooster Brian Roemmele
    3 replies 2 retweets 19 likes
      1. New conversation
      2. Collin Borns‏ @CollinBorns 11 Apr 2019
        • Report Tweet
        Replying to @BrianRoemmele

        What’s an example of a better alternative?

        1 reply 0 retweets 2 likes
      3. Brian Roemmele‏ @BrianRoemmele 11 Apr 2019
        • Report Tweet
        Replying to @CollinBorns

        Collin, a million dollar question. I would be honored to share this with you when we hang out.

        1 reply 0 retweets 1 like
      4. 3 more replies
      1. New conversation
      2. Roger Kibbe‏ @rogerkibbe 11 Apr 2019
        • Report Tweet
        Replying to @BrianRoemmele

        Using invocation names needs to go away - it's an antiquated concept modeled after mobile apps. Not going away entirely (yet) but stay tuned for advancements there.

        2 replies 0 retweets 9 likes
      3. m novak‏ @MisterNova 12 Apr 2019
        • Report Tweet
        Replying to @rogerkibbe @BrianRoemmele

        1. Brand names are strong “voice choice” candidates because they satisfy human preference for mnemonic tools & verbal economy of motion. Quicker to say “Tweet it” than “transcribe a 280 character & graphics note on a popular social network”.

        0 replies 0 retweets 3 likes
      4. End of conversation
      1. Susan Westwater‏ @SJW75 11 Apr 2019
        • Report Tweet
        Replying to @BrianRoemmele

        Totally agree. That’s why we advise clients to focus on clarity of skill value (what it does or is about) and ease of pronunciation. Invoking off a brand name is kind of not customer first.

        0 replies 0 retweets 3 likes
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