Apple Plus - brand versus subscription — New posthttps://www.ben-evans.com/benedictevans/2019/4/4/apple-plus-brand-versus-subscription …
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The obvious view: all these subscription services are about churn and incremental revenue. More interesting: a shift in brand. The old Apple promise was that you don't have to worry if the tech works. The new promise is you don't have to worry if the tech is scamming you.
9 replies 20 retweets 63 likesShow this thread
Brian Roemmele Retweeted Brian Roemmele
I agree with @benedictevans. This will form the foundation to the Alexa Go Bluetooth headsets centered around Prime Music and Audible Books bundles. In fact Amazon could give these devices away for FREE because of the increase in #VoiceCommerce.https://twitter.com/BrianRoemmele/status/1114144625525002240?s=20 …
Brian Roemmele added,
The Amazon Alexa Go Bluetooth headsets will use the
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