Amazon's Alexa-enabled Airpods competitor is cominghttps://www.bloomberg.com/news/articles/2019-04-04/amazon-is-said-to-ready-airpods-rival-as-first-alexa-wearable …
Christopher, I think that the robust use of an “intelligent audio channel” using Alexa for always on control plus the Amazon Prime music and audio books bundles will create a compelling enticement for some cohorts. I am predicting it to be very successful.