The technology business has a long history with iconic & evocative sounds: -“You’ve got mail” -AOL door open/close -phone ring -WhatsApp woosh -Mario coin drop -Sonic Boom -AirPods “in” We sometimes forget how sound can leave us with such a lasting impression of a product.
-
-
Replying to @BrianNorgard
Fun fact: You can register a sound mark with the USPTO if the sound bite has acquired some level of fame for US consumers (legally called, "acquired distinctiveness"). e.g., I can't sell ads with Law and Order's "dun dun!" in the soundbite. Why? It's registered.
@BrianRoemmele1 reply 0 retweets 2 likes
Replying to @ChrisHarveyEsq @BrianNorgard
Chris, indeed! This will open up a new understanding of how each persona will ultimately become a unique mark. I began working with Hollywood on this in 2002 for voice synthesizers. Many will be surprised how controlled famous voice will be under license as they discover personas
6:56 AM - 3 Apr 2019
0 replies
0 retweets
2 likes
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.