Brian, am I reading too much into this by stating that this model would move consumer financial privacy/data/trends back into the hand of the consumer and out of the hands of legacy banks/systems?
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Lana, brilliance. Indeed you are correct.
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The new Apple Pay will begin to surface on March 25th, 2019. It will be deeply weaved into new subscription models. Ultimately there will be an astounding new use case for micro transactions with Apple Pay Cash, fundamentally changing the former advertising models for content.