Folks I feel so strongly about the lack of understanding about the psychological, philosophical, anthropological aspects this Alexa promotion creates to users that I will fly up to Washington or Cambridge UK paying on my piggy bank and give a day of my time for FREE to present.https://twitter.com/BrianRoemmele/status/1106603215267586048 …
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I have identified >717 clearly defined ways to monetize on
#VoiceFirst platforms. This ain’t one of them. Injections of thinly vailed cheeky promotions, paid for or not, “just a test” or not deeply dilutes authority & trust 11,000 folks on the Alexa team work so hard to build.4 replies 1 retweet 14 likesShow this thread -
Replying to @BrianRoemmele
Brian - the piece
@BretKinsella /@VoicebotAI did gets at what I was going to say...in doing all this recent original research, Alexa responds to its share of simple queries in obtuse and inconsistent ways. I don't think this represents any sort of strategic shift. Just a miscue.1 reply 0 retweets 4 likes -
Bradley, I hear ya–I understand. You know this stuff really needs to be thought through on more levels than it has. In the tweet I quoted it seems the parent of the children did not want Fortnight promoted, however it got there–in a simple question. Why I say there is a lot to it
3 replies 0 retweets 3 likes -
Replying to @BrianRoemmele @bmetrock and
Smart speakers are the ultimate pull- based devices. There might be room for this kind of thing if you explicitly ask ‘Alexa, give me some fortnite hints’, but not randomly tagged onto an unrelated query.
2 replies 0 retweets 11 likes
Kane,Yes! This is it precisely. In studying this since the 1980s, advertising and promotion specifically, it is clear to me how these things need to play out. Guessing at it or not establishing a paradigm to the system will deeply impact trust and authority of Alexa.
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