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BrianRoemmele's profile
Brian Roemmele
Brian Roemmele
Brian Roemmele
@BrianRoemmele

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Brian Roemmele

@BrianRoemmele

we can only see what we think is possible...

transcendence
VoiceFirst.expert
Joined January 2010

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    1. Michal Stanislawek‏ @xmstan 16 Mar 2019
      • Report Tweet

      Michal Stanislawek Retweeted Brian Roemmele

      I believe ads will have to make their way into #VoiceFirst world, but they have to be non invasive and not in your face. Intent driven advertising will go much longer way... This example is definitely not the way @alexa99 #VoiceTech #SmartSpeakerhttps://twitter.com/BrianRoemmele/status/1106603215267586048 …

      Michal Stanislawek added,

      Brian Roemmele @BrianRoemmele
      This is a regrettable test of promotion using Alexa. It is a very, very slipper slope that has the underpinnings of not really being thought out. A hint to the Alexa team: This reduces authority and trust on the platform. Ask me and I will show you how it turns out. https://twitter.com/petetrainor/status/1106545213823029249 …
      Show this thread
      1 reply 0 retweets 1 like
    2. Glen Gilmore #CES2020‏Verified account @GlenGilmore 16 Mar 2019
      • Report Tweet
      Replying to @xmstan @alexa99

      I actually think this is a fun reply to silly question to Alexa - and fair game for ad integration. The notion that a reference to #Fortnite could be corrupting to young children (possibly violative of #COPPA) should be corrected with age permissions @BrianRoemmele #VoiceFirst

      2 replies 0 retweets 3 likes
      Brian Roemmele‏ @BrianRoemmele 16 Mar 2019
      • Report Tweet
      Replying to @GlenGilmore @xmstan @alexa99

      Glen, I hear ya. The thing is in an open room there is no current way for Alexa to know the age of the listeners. Additionally once the responses are no longer “pure” psychologically the user will lose trust and authority. Few will tolerate even an ad sentence inserted long.

      4:54 AM - 16 Mar 2019
      • 1 Like
      • Michal Stanislawek
      1 reply 0 retweets 1 like
        1. New conversation
        2. Glen Gilmore #CES2020‏Verified account @GlenGilmore 17 Mar 2019
          • Report Tweet
          Replying to @BrianRoemmele @xmstan @alexa99

          Brian, wondering about device set up initialization in which the consumer opts in or out of age 13+ content (Would be incumbent upon content providers to rate their own content for age appropriateness - eg, no violence, etc. - bright lines.) Shifts responsibility to the parent.

          1 reply 0 retweets 1 like
        3. Brian Roemmele‏ @BrianRoemmele 17 Mar 2019
          • Report Tweet
          Replying to @GlenGilmore @xmstan @alexa99

          Glen, great point. There is no implicit opt for 13+ content. There is an implicit opt in for 13- content. That said it isn’t the fundamental issue. It is of authority and trust. Alexa must build this in order to be useful. If you insert concepts that violate this you lose it all.

          0 replies 0 retweets 0 likes
        4. End of conversation

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