I’m assuming this is more editorial than advertising, it’s not like Fortnite needs promotion amongst kids :) But more importantly it’s most likely just an experiment. Amazon is thick skinned enough to try things and see how they roll.
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My problem with this is not the concept but the execution. Both the lack of targeting and that the other related intents weren't updated to support it. Even experiments should meet a quality threshold. Pretty sure this would've failed certification.
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If it quacks like an ad...
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