I have identified >717 clearly defined ways to monetize on #VoiceFirst platforms.
This ain’t one of them.
Injections of thinly vailed cheeky promotions, paid for or not, “just a test” or not deeply dilutes authority & trust 11,000 folks on the Alexa team work so hard to build.
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If somebody books you to fly to Cambridge UK, I will drive to Cambridge UK and buy you a beer. Long-term admirer but live a bit far away from you!
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Cam, wow thank you! It would be a high honor. I really appreciate it.
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This is why you’re one of the good ones!
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Alex, thank you! I take a big risk with my close friends in the
#VoiceFirst world being so clear about this line. Some think it hurts my chances of being able to work closely with these companies—“because I am unpredictable and do not tote any ‘line’”. I have to speak up. - 1 more reply
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Would love to contribute perspectives as well! In the midst of designing shopping experiences for brands at an agency and voice "SEO" is a part of our immediate future. It is important for us to speak up about it.
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I should add that brands are already trying to own "keywords" or search phrases - check out Tide's skill on Alexa as an example of a skill solving for an implicit invocation. The next step is allowing you to purchase what you were just recommended - so an interactive ad.
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We have a whole stage at CogX 10-12 June on AI if you'd like to talk there? Voice advertising is a new frontier and we need a healthy debate about the right framework. Yeah. I guess I see the irony of me advertising about the ethics of advertising!
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I'd love to see this!
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Tried the OP's phrase from your other reply here in the US and didn't hear the Fornite phrases. But just found an article was just published, and seems to be limited to the UK. Experimental or not, I totally agree Amazon needs to be very careful.https://voicebot.ai/2019/03/15/did-amazon-alexa-start-serving-ads-promoting-fortnite-in-the-uk/ …
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