I consult with many startups. One thing that I suggest makes folks uncomfortable is the failure of open office designs and “headphone culture". This study challenge the view that background music enhances creativity—winds up making processing disfluency. https://onlinelibrary.wiley.com/doi/pdf/10.1002/acp.3532 …
Patrick, great question. This study and others showin most cases no music at all (or classical music) shows higher creativity and concentration. However my research shows open far-field speakers have the best results. Headphone culture is killing the workplace and other places.