OK--So this is brilliant IMHO. Brian Eno famously obsessed on creating the Microsoft Windows 95 sound. A sound that represents a particular experience--here a completed payment--makes perfect sense from a branding standpoint.https://twitter.com/scharnell/status/1101141945492099072 …
Replying to @philipgryan @jameswester
Philip, thank you! I started to consult with payment brands and other brands about sonic landscapes in the 1980s. This was vitally important then and the #VoiceFirst branding today will be an order of magnitude more vital today. Unfortunately few are listening today...
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