Not to mention Mercedes running a 60-second ($10M) spot that’s entirely voice-first to announce their A-Class. Another game changer! (The actual car only shows up at the end for about 5 seconds.)
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Mike, indeed! Congratulations to you and the team! This is astounding news!
@Houndify is reaching new heights. It was@KatieMc___ at the @AlexaConfVFM last year that so eloquently spoke to the power of compound in the auto especially. A year later, Boom!
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They’ve done it the past 3 Super Bowls too so altogether they’ve probably spent close to or maybe over $100M on Alexa Super Bowl over time. I know
@iamcardib ain’t cheap. -
Bob,indeed. The rate they are paying keeps climbing thus this is the most thus have spent for a single product/platform promotion to consumers. It is a massive investment.
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Let's hope so. None of this matters if apps don't monetize.
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Fred, indeed. If I had my way there would be 32 ways to monetize with
#VoiceFirst apps. Today they are just guessing at it. I have humbly been studying this since the 1970s. I wish we did not have to go through this lesson, but I can’t make people listen to me.
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