SiriOS now represents ~75% of Apple “services” revenue in 2028. It was not clear in 2019 that the #VoiceFirst revolution was understood by legacy companies.
The Apple #VoiceFirst experience shifted the company.
The secret in 2019 was #VoiceFirst is a “services” business.
Micheal, ahh, “don’t listen to that #VoiceFirst guy he’s insane. Heads down and let’s keep doing what we were doing”. Whataya gonna do 


