Great point Brian
“Services” may not be more valuable an endeavor than improving Siri, but it might just be a rational play for #VoiceFirst
Assistants are useless in and of themselves. They are only as good as what they can interact with (and what they can do with them)
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If Apple can build the leading services that Alexa/Google Assistant use, Apple will have very strong influence Perhaps to the point where Apple can then later “revive” Siri and provide a superior experience for the services people already use, gaining adoption/usage
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