“Alexa is a competitor to Siri. Apple made an attempt to take on the Echo with its own HomePod speaker, so quickly partnering with Amazon felt like an admission by Apple that it can’t generate the kind of momentum in the home that Alexa has captured”https://www.cnbc.com/2019/01/09/apple-walled-garden-starting-to-show-cracks.html …
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Does Apple lose value if their customer cancels Music for another service? I think they are seeing more people move into Amazon's ecosystem for both Video and Music. The Prime selection isn't that large so some are probably switching.
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I don't think this will lead to any more users, and I agree Apple would lose money if it did. I think their hope is in the Video service covering that possible loss. For it to thrive it must be everywhere.
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