Reasonable possibility that algos will replace Brands, at least in the early stages of AIhttps://twitter.com/BrianRoemmele/status/1073580337211400192 …
Chippy, awesome question and I have thought if this aspect for over 30 years. It will be a very complex and interesting shift of power with the prospect of Google sized companies being friend around it. Not likely to be a company we know today.
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Brands communicate two aspects. The first, 'utilitiy values' a consumer is likely to get (say, clean floors for a detergent) is probably AI-ed easily. But Brands also communicate the emotion a consumer can get on using a product/service. Could AI address that
@BrianRoemmele -
Hair, awesome points! Indeed they can and will. It will fundamentally make brands presets of magnitude more valuable. Entire industries will be formed around this.
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So you think we will express consumer choice through our choice of AI/voice provider?
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Because I thought you have been saying that this may become increasingly invisible to consumers with voice
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