“But there's one dumb mistake that could set Google Home up for failure. The company has decided not to give its new device a personal name.”— @Inc 2016https://www.inc.com/minda-zetlin/the-huge-mistake-google-is-already-making-with-its-new-google-home-device.html …
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One approach Google could use now as a part of on-boarding new users in fact could be "name your own device" , just like people name their pets. Will create more of a sense of ownership and belonging, and consequently engagement.
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Abhijit, brilliant sir! Indeed one of my many private recommendations. Make total sense to just about everyone—except the folks that made this bone-headed decision.
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