Brian Roemmele Retweeted Brian Roemmele
I presented this video to many startup founders over the years. This is the antecedent, the first example of a narrative explanation of a consumer product & the detail of the technology. It took the return of Steve Jobs for Apple to perfect it. Much to still learn from it.https://twitter.com/BrianRoemmele/status/1061664993920266240 …
Brian Roemmele added,
Brian Roemmele @BrianRoemmele
Before Apple...
The Polaroid SX-70's camera marketing was extensively studied by Steve Jobs. Polaroid and Edwin Land had influenced Apple from design language to marketing language. Even today there is something irresistible about the SX-70's design.
https://www.youtube.com/watch?v=SG26CJenAb0 …
9:14 AM - 11 Nov 2018
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3 retweets
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