I guess you might call this the "Slow Follow" strategy as opposed to the "Fast Follow" strategy. >15 yrs after @paypal introduced the Checkout button.pic.twitter.com/JzOv5Sho0D
we can only see what we think is possible...
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I guess you might call this the "Slow Follow" strategy as opposed to the "Fast Follow" strategy. >15 yrs after @paypal introduced the Checkout button.pic.twitter.com/JzOv5Sho0D
I prefer calling it the “Solution in Search of a Problem” strategy ;)
The “solution in search of a problem” companies pay retailers to implement their solutions, which is higher margin than when retailers actually sell stuff ;) So that explains the button explosion
Gentlemen, indeed. It will get a bit more complex with the rise of Amazon Pay at independent sites with deep discounts in interchange and shipping. Along with fairly good data on lower shopping cart abandonment rates and higher ticket sizes.
I remain an AMZN Pay skeptic. Data sharing with your largest competitor is a tall order.
Dana, indeed I hear ya. The reality is over 65% of Amazon site revenue is via independent resellers. Many are direct competitors to Amazon. The Amazon Pay button has empirically demonstrated a halo effect to drive more independent site sales. I have seen this effect first hand.
Additionally there are huge opportunities for the correctly aligned payment startup to exploit Achille’s heel in Amazon and current checkout modalities that can out Amazon, Amazon. Just takes the right approach to work-to-be-done by merchant and consumer.
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