I guess you might call this the "Slow Follow" strategy as opposed to the "Fast Follow" strategy. >15 yrs after @paypal introduced the Checkout button.pic.twitter.com/JzOv5Sho0D
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Dana, indeed I hear ya. The reality is over 65% of Amazon site revenue is via independent resellers. Many are direct competitors to Amazon. The Amazon Pay button has empirically demonstrated a halo effect to drive more independent site sales. I have seen this effect first hand.
Additionally there are huge opportunities for the correctly aligned payment startup to exploit Achille’s heel in Amazon and current checkout modalities that can out Amazon, Amazon. Just takes the right approach to work-to-be-done by merchant and consumer.
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