I guess you might call this the "Slow Follow" strategy as opposed to the "Fast Follow" strategy. >15 yrs after @paypal introduced the Checkout button.pic.twitter.com/JzOv5Sho0D
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Gentlemen, indeed. It will get a bit more complex with the rise of Amazon Pay at independent sites with deep discounts in interchange and shipping. Along with fairly good data on lower shopping cart abandonment rates and higher ticket sizes.
I remain an AMZN Pay skeptic. Data sharing with your largest competitor is a tall order.
Dana, indeed I hear ya. The reality is over 65% of Amazon site revenue is via independent resellers. Many are direct competitors to Amazon. The Amazon Pay button has empirically demonstrated a halo effect to drive more independent site sales. I have seen this effect first hand.
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