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BrianRoemmele's profile
Brian Roemmele
Brian Roemmele
Brian Roemmele
@BrianRoemmele

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Brian Roemmele

@BrianRoemmele

we can only see what we think is possible...

transcendence
VoiceFirst.expert
Joined January 2010

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    1. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      The following explanations actually show how amazing it is that voice apps have grown as much as they have: TL;DR: 1) there’s been no money in it, 2) app discovery is a mess & 3) it’s a new modality. (6/14)

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    2. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      #1) MONETIZATION. [duh] The App Store fueled a gold rush of desperate devs with dollar-sign eyes and their version of a fart app. There were also some great apps. But the flood of novelty gag apps speaks to why we should aim for quality over quantity. (7/14)

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    3. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      Meanwhile, Amazon & Google just introduced monetization for voice apps last year. And neither is offering devs monetization options equal to what Apple was offering in the App Store. (8/14)

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    4. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      #2) VOICE APP DISCOVERY & INVOCATION IS A MESS. In our research @AnswerLab, we found 19% of smart speaker owners had never heard of “skills” or “actions”; 33% had heard of them but don’t know what they are. 1/5 of device *owners* had *never heard of* 3rd party apps. (9/14)

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    5. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      i,e., smart speaker manufacturers have done a terrible job in onboarding new users and have sown confusion with their proprietary naming (Amazon=skills, Google=actions). Many users don’t even know they need a companion mobile app for their smart speaker. (10/14)

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    6. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      Further, in user interviews, I had participants try to order a pizza from Dominos w/ Google Home. Google Assistant gave a list of nearby locations. You have to say “Hey Google, TALK to Dominos.” (11/14)

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    7. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      Alexa is even worse with app discovery & invocation, though both Alexa & gAssistant *sometimes* recommend voice apps. (12/14) https://voicebot.ai/2017/09/05/amazon-alexa-now-recommends-third-party-skills/ …

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    8. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      #3) GUIs WERE FAMILIAR, VUIs ARE RELATIVELY NEW. iOS Apps intro’ed gestural interactions to the masses, but were still basically computer applications built for a new form factor. VUIs are a dramatically different modality. One to which users need to acclimate. (13/14)

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    9. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      Honestly, this whole thing is a superficial response that doesn’t even delve into some of the more fundamental flaws with voice apps as a schema that I might explore when I’m not about to spend the day in user interviews re: the UX of the built environment. (14/14)

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    10. Chris Geison‏ @ChrisGeison 10 Jul 2018
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      P.S. I’m sure @BrianRoemmele has more to say on this than I do—perhaps he’ll talk about it on another podcast with @reneritchie?

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      Brian Roemmele‏ @BrianRoemmele 10 Jul 2018
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      Replying to @ChrisGeison @reneritchie

      Chris, thank you! Wonderful insights! Would love to dive into this more.

      8:19 AM - 10 Jul 2018
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