Yup, I think get what you’re saying. I’m saying the branding opportunities for legacy brands like McDonalds et al seem extremely limited on the existing voice platforms. The brand winners will most likely be the platforms themselves.
Jonathan, indeed. Google has many opportunities. Sadly they seem to be listening to the folks that don’t fully see the way this will all play out. Or at the very least are very short sighted.
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Now that we’re talking about it, it occurs to me that commerce platform providers (voice or otherwise) face an inherent tension between being “brand friendly” vs “consumer friendly” for a huge segment of products (basically, all CPG). Betting on the brand side seems non-Google-y
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Other than IO keynotes, I don’t really follow what Google is doing in voice so I’ll take your word for it

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