Gets in car.
Plugs iPhone into radio.
Types in destination, hears directions.
3 year old in back, surprised, shouts “Hey, that’s Siri!”
(Was the first time we drove since we got the HomePod and the kids started using Siri)
Is your brand ready?
@BrianRoemmele
Jonathan, I agree. This thing is in #VoiceFirst environments band specifying is less likely. eg: “order paper towels” not “not order Bounty”. I have way to slice for this, but knowing the problem is the first heart attack wake up call.
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Roger that. I wonder if the “order paper towels” threat to brands is a voice problem specifically or an Amazon problem in general, regardless of channel/platform.
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Jonathan, great question. This is a cascading issue as AI and true personal assistants become mainstream. Just about every aspect of advertising, marketing, branding and more shifts to become almost unrecognizable.
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