Gets in car.
Plugs iPhone into radio.
Types in destination, hears directions.
3 year old in back, surprised, shouts “Hey, that’s Siri!”
(Was the first time we drove since we got the HomePod and the kids started using Siri)
Is your brand ready?
@BrianRoemmele
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Re “top 100k brands should have done this a year ago”: I totally agree. I’d also guess that roughly 90% of those 100k brands have yet to make the tough decisions necessary to capitalize on mobile. And mobile has been around in a big way for over a decade.
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*swoon* I so totally agree
End of conversation
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