Gets in car.
Plugs iPhone into radio.
Types in destination, hears directions.
3 year old in back, surprised, shouts “Hey, that’s Siri!”
(Was the first time we drove since we got the HomePod and the kids started using Siri)
Is your brand ready?
@BrianRoemmele
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Replying to @djbressler @BrianRoemmele
FWIW It seems to me that “Alexa” and “Hey, Google” (and *maybe* Siri as a distant third) will be only significant recognized brands in voice computing.
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Replying to @jonathanstark @BrianRoemmele
I know Brian is working on interesting stuff, but what if Siri’s personality doesn’t reflect your brand values, how will brands manage that in the future. I’m thinking more McDonald’s than Alexa or Google.
1 reply 0 retweets 2 likes -
Replying to @djbressler @BrianRoemmele
Yup, I think get what you’re saying. I’m saying the branding opportunities for legacy brands like McDonalds et al seem extremely limited on the existing voice platforms. The brand winners will most likely be the platforms themselves.
2 replies 0 retweets 2 likes -
Replying to @jonathanstark @BrianRoemmele
Yes. This is new to me, not an expert at all. In fact, I’ve sorta disagreed with the voice hype but have really rethought some of that today after seeing my daughter’s response and talking to my wife about it (she’s in marketing, my wife, not my daughter
).1 reply 0 retweets 2 likes
David, Indeed. the young are shaping this new #VoiceFirst world. They we expect and demand to talk to their technology. In this everything will change.
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