Gets in car.
Plugs iPhone into radio.
Types in destination, hears directions.
3 year old in back, surprised, shouts “Hey, that’s Siri!”
(Was the first time we drove since we got the HomePod and the kids started using Siri)
Is your brand ready?
@BrianRoemmele
Jonathan, I hear ya. I think David is speaking to the issues that brands face as there are no logos in the #VoiceFirst world. Thus if the brand does not have a plan in this new world to brandify this space, they will become a generic term.
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That’s exactly right and what I’ve heard Brian say before. That’s what was on my mind as I thought about my daighter’s reaction. Kinda the equivalent of seeing a child swipe a non-touch PC monitor.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Roger that. Ofc brand is more than a logo - it’s the whole experience. I think the broader view is that the existing voice platforms are a lot less of an even playing field than the web, for example, because companies have way less control over the experience.
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The only obvious way I can think of for McDonalds et al to brand themselves on one of the existing voice computing platforms is to have control over the voice, tone, and personality of their bit of the assistant
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