Opens profile photo
Follow
James Watt
@BrewDogJames
Captain of 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Great beer that’s great for the planet 🍻🌍
EntrepreneurAberdeen, Scotlandlinktr.ee/BrewDogJamesJoined February 2009

James Watt’s posts

We are bottling our sanitiser today. Aberdeen Royal Infirmary's Intensive Care Unit got in touch to tell us that they out of sanitiser. So we are delivering to them, for free, this afternoon.
Image
764
39.6K
BrewDog Sanitiser Update: We have now packed & donated over 50,000 units to the NHS and to charities. Today we set up a 2nd packaging station at our brewery & we have enlisted extra team members from our closed bars to help us pack even more.
Image
596
30.4K
Hand sanitiser is selling out everywhere. So we have started using our distillery to make Punk Sanitiser. We want to do all we can to help everyone get through this difficult time.
Image
712
28.5K
We are in talks with the Government about using our closed bars as vaccination centres. We are also going to give everyone who gets vaccinated at a BrewDog bar a special commemorative beer. But what should we call it?
Image
2,571
18.3K
Barnard Castle Eye Test Update: It was the most demand we have ever seen for a beer. The traffic crashed our website for 9 hours. We sold 648,768 cans (all we could make). This enabled us to make & donate over 100,000 bottles of sanitiser. Hope you guys enjoyed it!
Image
377
13.6K
1) made a fake Punk IPA🤘 2) joked we would make a fake ALDI beer 🍻 3) ALDI got in touch to list the fake ALDI beer 🤝 4) BrewDog & ALDI agreed for every case sold they would each plant one extra tree in the BrewDog Forest 🌳 5) We canned this beer last week!🍺
Image
232
12.8K
Starting today, we are using our trucks & drivers to do home deliveries of school lunches to those in isolation in our local community. For free.
Image
166
8,489
BrewDog was the world's first company to offer pawternity leave. When one of our team members gets a puppy or adopts a dog they get a fully paid week off to help their new family member settle in. So far 124 dogs have been adopted; that is 620 days of paid leave.
Image
166
7,305
Today stopped off at our Towerhill Bar & picked up some Barnard Castle Eye Test. He also thanked us for helping in the national effort against coronavirus by making free hand sanitiser. Thanks for the support Keir & enjoy the beer.
Image
85
6,989
ICYMI: 1) made a fake PUNK IPA🤘 2) BrewDog joked we would make a fake ALDI beer 🍻 3) People loved it 😍 4) ALDI got in touch to list the fake ALDI beer 🤝 5) BrewDog & ALDI agreed for every case sold they would each plant one extra tree in the BrewDog Forest 🌳
Image
86
5,966
Inspired by ALDI's take on Punk IPA from yesterday, we are making a new beer. YALDI IPA is coming soon! Maybe our friends will even sell it in their stores?
Image
202
5,350
Sanitiser Update 1: Our first batch was at 68% alcohol. The UK HSE requirements are 60%+ so it works perfectly well! But, for hospital use it needs to be 80%. We are working super closely with our friends at the NHS to meet their specifications for batch 2. All at our own cost.
Image
126
5,076
Update on our sanitiser: This weekend we delivered free to Aberdeen Royal infirmary’s ICU & have agreed free distribution to the NHS & a number of Charities including Turning Point Scotland, Aberlour & The Archie Foundation.
Image
135
4,751
🍻Mega Competition Time!🍻 We are opening a bar in Las Vegas! Retweet for the chance to win an amazing 4 day trip to Las Vegas for the official opening for you and a friend. 3 lucky winners will be picked at random 🙂
Image
474
4,298
🍻Competition Time!🍻 We are opening this amazing beer hotel in Edinburgh with beer on tap in all the rooms & fridges in the shower for shower beers. Opens Q3 2021. Retweet for a chance to win a 2 night stay for 2! 3 lucky winners will be picked at random 🙂
Image
334
4,354
Several vaccination centres have been in touch requesting packaged water from Due to C-19 safety measures people can't bring water on site or use the taps. They needed a packaged solution. We gave them one which is both free of charge & importantly plastic free too.
Image
69
4,576
🍻Mega Competition Time!🍻 We are opening a bar in Las Vegas! Retweet for the chance to win an amazing 4 day trip to Las Vegas for the official opening for you and a friend. 3 lucky winners will be picked at random 🙂
Image
426
3,770
In 2008 we applied to & got as far as a screen test before the producers rejected us. They deemed Martin & myself not investment worthy. We were crushed. Our value has increased 400 times since 2008 meaning the Dragons missed out on one hell of a deal.
Image
122
3,944
Dear , I realise you are in an extremely difficult position. But, as someone who employs over 2,000 people, I do not think you comprehend the damage your decisions are doing to the livelihoods & futures of millions of people. Could we chat about it over a beer?
Image
254
3,551
After a huge collaborative effort with the amazing NHS, this 80% BrewDog Sanitiser is now approved & we have received an official order from NHS Grampian. We will deliver the first 5,000 units of this sanitiser early next week. #ThankYouNHS
Image
104
3,338
Preparing today's shipment of sanitiser for Aberdeen Royal Infirmary with some of our amazing team who made it happen. 110,000 units of BrewDog sanitiser donated so far to the NHS & various charities.
Image
67
3,074
What an incredible reaction to our world cup campaign. And if a bit of the usual twitter hate is the price we have to pay for massively raising awareness of the continued human rights abuses in Qatar and the obvious corruption of FIFA, then so be it.
Image
320
3,134
In order to protect as many jobs as we can, many of our senior team have volunteered to take pay cuts. And, myself & my co-founder Martin are forgoing all salary for 2020. But, we have not started sleeping in the brewery (yet).
Image
74
2,897
Just had a good call with discussing protecting jobs in hospitality. We both agree that the end of the Job Retention Scheme will lead to a tsunami of unemployment & we would urge to extend it. The proposed 'Job Support Scheme' will not protect jobs.
465
2,862
The day we reopen our bars is going to be fucking epic. Until then, take care of yourself, keep drinking great beer & we will see you on the other side🤘
99
2,643
BrewDog Las Vegas anyone? Currently in talks for this amazing roof top terrace location in the heart of the neon soaked Las Vegas strip. Watch this space.
Image
148
2,594
Everyone seemend to go a little bit crazy for this beer today. So, should we brew another batch of it? If we do, all the profits will go to funding the production of free sanitiser for the NHS & Health Care Charities as per the 1st batch.
Image
268
2,487
At the end of March, I honesty did not know if would survive. However, despite 101 of our bars being closed & all of the business challenges we continue to face on a daily basis, we somehow managed to grow our our total sales for the first half of 2020 by 15%.
Image
91
2,444
⚡️WIN a trip to BrewDog Las Vegas Opening AND the chance to win a $1m bar tab Our new rooftop bar opens in Vegas on 2nd Dec. We’re giving you & a friend the chance to be at the opening where someone will win a $1m bar tab! RETWEET & follow & myself to enter.
Image
455
2,143
Still can't believe we are opening this amazing site in Las Vegas. I am working on the plans today. It feels a long way away from the tiny derelict shed on a godforsaken industrial estate in north east Scotland where we started with 2 humans and 1 dog in 2007.
Image
85
2,453
When we launched Elvis Juice we got a letter from Elvis Presley’s lawyers requesting a license fee. Martin & I decided to legally change our names to Elvis & sent them a letter back requesting a license fee for using our names on all of their music. I was Elvis for 2 weeks.
Image
48
2,250
Excited to announce that from 13th July all the electricity used to make our beers will come directly from wind turbines. We will make a beer to celebrate called: 'Hello, my name is Gale'. We are on a mission to be the world's most sustainable drinks company. #BrewDogTomorrow
Image
61
2,139
Announcing the DogHouse Edinburgh. An amazing beer hotel & bar in the heart of Scotland's capital. Expect beer on tap in all the rooms, mini-bars filled with the best beers in the planet & fridges in the shower for shower beers. Opens Q3 2021.
Image
161
2,251
Coming in 2021 from DogHouse Hotel Manchester! 25 bedrooms Shower Beer Fridges Punk IPA on tap in every room BrewDog bar and Terrace Rooftop Bar Excited about this one! 🍻✌️
Image
172
2,077
The plot thickens: yesterday we designed this new beer in response to ALDI's take on our flagship Punk IPA. have been in touch today wanting to discuss listing our new IPA. However, now want to list ALD IPA in their stores too.
Image
113
2,060
Being on furlough can be tough. And for bar teams it also means that you can’t get your post work beer. So, we sent a case of this beer to each of our team members on furlough. 963 cases in total. We can’t wait to get our amazing team back, and our bars open again.
Image
67
2,026
We have now made & donated almost 200,000 bottles of hand sanitiser to NHS hospitals & health care charities. We have had lots of people ask us about the process. So here is a behind the scenes look at how we make it!
Embedded video
1:07
77
1,784
Container availability for our sanitiser is a challenge & we are packing any container we can get, including small beer bottles (to be used to refill other containers). Our amazing team have packed & donated over 50,000 so far & we will double that by Wednesday.
Image
92
1,756
Standard celeb endorsements tend to feel like disingenuous money grabs. But may just have came up with a whole new model here with Keeping it real with genuine endorsement whilst giving back to charity to make the world a better place. Cheers Ricky 🍻
Embedded video
0:49
26
1,622
We have just signed the lease on Las Vegas. This will be the first ever carbon negative bar in Vegas. You can expect an amazing roof top urban forest, an onsite brewery, a secret event space, a retro game zone & a special edition of Elvis Juice. Let's go Vegas!
Image
73
1,778
Parliament's bars are exempt from the 10pm curfew. After Barnard Castle I thought the leadership of this country could not become any more hypocritical. Unfortunately I was wrong. This may call for a new beer. What should we call it?
Image
300
1,726
The story of 's 2020 in 6 pictures: Hand Sanitiser (we donated over 500,000 bottles!) ALD IPA. Barnard Castle Eye Test (crashed our website for 9 hours). Vaccination Centres. Becoming the world's first carbon negative beer business. And creating the BrewDog Forest.
Image
35
1,612
In 2016 our packaging manager was annoyed at people saying we were not punk enough anymore. So he printed 'Mother Fucker Day' on the bottom of 200,000 Punk IPA cans. All of which we had to recall. Most firms would have fired him. But we made him employee of the month
Image
57
1,613
BrewDog is now the UK's largest independent brewery. And the largest majority UK owned brewing business. This follows today's merger between Carlsberg & Marstons. Been a crazy journey since we started 13 year ago. This pic was day 1 in 2007!
Image
64
1,599
Excited to hopefully turn this amazing old building in London into a new amazing BrewDog BrewPub. The concept would be called 'BrewDog & Friends' & we would invite brilliant breweries from all over the world to do brewing residencies in the facility. Fingers crossed! 🤞
Image
66
1,612
With the schools closed, my 5 year old daughter (Evie) & I worked on a collaboration yesterday: Punk Water. Should we actually make it? All of the profits could go towards making even more Punk Sanitiser which we continue to give away for free. What do you think?
Image
129
1,387
Thanks for the brilliant feedback 🙂 My co-founder Martin & I are massive fans & we saw you live in Glasgow in 2003. As a thanks for the shout out & as you suggested, we will make a donation to charities. Get in touch if you want to help us decide which ones!
Quote
Dear @BrewDog. You can’t buy publicity like this but you can donate the money to a charity - like @Nowzad, @AllDogsMatter, @AnimalsAsia or @Paws2RescueUK. Cheers 🍻 @rickygervais
Embedded video
1:50
26
1,312
⚡️Competition Time!⚡️ We just opened an amazing new beer hotel in Edinburgh with beers on tap in every room & fridges in the shower for shower beers! Retweet for the chance to win a weekend stay at our brand new Edinburgh hotel!
Image
1
1,361
The BBC published claims which are totally false & they published them despite the extensive evidence we provided to demonstrate that they were false. Reluctantly, I am now forced to take legal action against the BBC to protect my reputation.
1,244
🍻Mega Competition Time!🍻 We are opening a bar in Las Vegas! Retweet for the chance to win an amazing 4 day trip to Las Vegas to the official opening for you and a friend. 3 lucky winners will be picked at random.
Image
1
1,277
Have a beer on me 👇 The world can be a pretty crazy & negative place at the moment, so I wanted to try and spread some positivity and good vibes.🍻🌎 Save the picture below & scan the code in any UK BrewDog bar to have a Lost Lager on me today, Tuesday or Wednesday this week.
Image
92
1,321
The plot thickens: yesterday we designed this new beer in response to ALDI's take on our flagship Punk IPA. have been in touch today wanting to discuss listing our new IPA. However, now want to list ALD IPA in their stores too.
Image
53
1,226
Everyone told us it was just stupid for a little Scottish brewery to take on America.🇺🇸 Everyone told us in the USA would never work. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 However, in 2020 BrewDog USA was officially the fastest growing craft brewery in America.🍻 So proud of our team!
Image
35
1,260
Jill & Leanne, NHS Ambulance Service, picking up 1,000 bottles of free sanitiser today for their frontline team. We have donated over 100,000 bottles to key workers and charities so far.
Image
27
1,201
Working on the plans for Las Vegas. You can expect a rooftop bar, swimming pool & urban forest, a 10 barrel brewing system and a beer museum. Kinda crazy to think that we are opening in Vegas, feels just like yesterday we started with 2 humans & 1 dog in Fraserburgh.
Image
48
1,194
1) faked PUNK IPA🤘 2) We joked we would make a fake ALDI beer 🍻 3) People loved it 😍 4) ALDI UK stores sold the fake ALDI beer 🤝 5) We planted a tree in the BrewDog Forest for every case sold🌳 6) ALDI just put the beer into 2,000 Germany stores too 🙂
Image
35
1,153
We welcome the Chancellor's announcement today on the VAT reduction to 5% for hospitality. We are going to pass on every single penny to our amazing customers.
Image
31
1,080