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It's panic-inducing for people to realize that in the face of genuine soft-power competition you need state capacity to stay ahead, and we don't have any. As in so many other areas the very idea of serious state action in this area looks and sounds weird to us now
I find I view this differently. Free and prosperous societies produce cultural soft power organically, whereas authoritarian societies have to use state action. Sure, some of that organic production is corporate, some of it isn't and there are gradations in between.
But then again, I'll also take corporations, which don't care about you but also cannot legally shoot you or put you in a death camp, to state power - where state actors who *also* don't care about you can do both of those things.
I'm sorry, I reject this on several levels. First you're conflating cultural production - which happens in all human societies - with soft power projection - which happened for us in the 20th century because we were militarily and economically hegemonic.
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