The next thing to think about is if you are aiming to use other people's platforms or build your own platform. If you are planning to publish on someone else's platform, *make*them*pay*you.*
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My initial audience came pretty heavily out of the fantasy literature community (esp. on Reddit) because I had used GoT and LOTR has some of my hooks. Then those folks evangelized my work to other people.
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My final bit of advice is to be on Twitter and to curate a professional persona on Twitter. The public you want to reach isn't on twitter, but the journalists, editors, podcasters, etc. that you want to use to reach that public are.
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Twitter is almost never a major driver of traffic on ACOUP (it's there, but in 26 months, twitter has been my top referrer in just 3 of them), but doing my public engagement history bit on twitter has gotten me opportunities to write elsewhere that were very good.
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I'm sure I'm forgetting things, but that's what comes to mind right now. By far, the biggest thing is to get out and start doing it.
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