There seems to be a real disconnect between the things classicists think connect with the public and thus do in 'public facing' forums and what - it seems to me - actually connects with the public? 1/16
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I've been to a number of 'save the classics' discussions where at least some of the comments boiled down to, "we need more undergrads to train more high school Latin teachers to get more undergrads" in an endless loop. That loop is important, but it will not save us.
I think a stronger public sense of "Cicero and Homer and Plato (and Gilgamesh and Hammurabi) are important things most educated people should know" is the way out - that puts undergrads in seats and creates demand to learn the languages to interact with the texts.
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There is indeed a conceptual difference between outreach (recruitment) and knowledge transfer (blogs, podcasts, youtube). Depts are overwhelmingly focused on the former; they see the latter as an optional side project. There's fairly obvious institutional reasons for this
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...but they really need to try harder to find ways to combine the two, or even just focus more on the latter, because Classics can only thrive when it is alive in society at large.
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