So, youtube keeps showing me this one EVE Online ad and - having actually played EVE back when, as an undergraduate, I had too much time for such things - it is odd because they are selling an experience that *exists* in EVE, but only for a tiny fraction of players. 1/12
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But 1) doing that usually requires massive time investment over years to be in the position of leadership in a large organization, and moreover (2) most of your daily FC activities aren't that - they're herding cats on drudgery operations, because of course they are. 11/12
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The upshot of this is I suppose it is really strange to sell a game on an experience which requires other players - probably *hundreds* of other players - to serve as 'content' for the handful of people who get to play EVE like a strategy game. end/12
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