Sometimes going back to writing or editing a formal piece of writing after working on the blog, I am really struck by how much of a useful crutch it can be to be able to drop into an informal, conversational register.
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I think good formal writing can do this too, but it takes a lot more effort. The key is varying sentences by length and syntactical complexity. I suppose a paragraph should have a big complex topic sentence, then simpler detail sentences, then a complex concluding sentence.
But actually making that happen when trying to write with academic precision in a formal register is tough. You have all of these necessary caveats that need to go in.
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It's also that structurally academic writing is incentivized to defend against peer reviewers rather than maximize reader enjoyment (and all other perverse publishing incentive). In a way the blog has the purest writing incentives -- to delight expected readership
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Peer review is certainly a factor. But it is also important when doing original research and pushing the boundaries of knowledge to present it in a way that has the absolute minimal amount of ambiguity and maximum amount of clarity. Which often isn't super exciting writing.
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