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I kinda think STEM is coke though
I mean, sure but then it goes the other way. Pepsi doesn't run advertisement campaigns stressing how traditional it is. In any event, I think the Humanities need to be unafraid to deploy the Long Weight of Tradition in their marketing pitch, '2000 year old living tradition' etc.
'For at least 2450 years, humans have studied history as a guide to learning leadership, understanding their own societies and the world' is a hell of a pitch, I think.
I’m being a bit tongue-in-cheek, but I do think slogans, acronyms, etc are sticky in a way that’s hard to ignore. If the argument for funding history depts. is made 1. at TED talks 2. Student enrollment, Long Weight of Tradition might not out balance SHASam (work shopping that)
I think about how when you say “STEM” to parents you get a bunch of nodding along. They “get” it, even if there’s nothing more to get than math and science
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