Ancient Near Eastern forms of monarchy getting oversimplified every freakin' time:pic.twitter.com/W3oVTXN77K
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So for instance, even though they might not benefit, there might be a strong cultural expectation that, say, a king ought to engage in military activity. And so in turn a king who doesn't wage aggressive warfare, even if he has no reason to, might suffer legitimacy problems.
Achaemenid
You also need to think about how the religious calculus changes when all of the keys believe their own religion. Suddenly, the carrying out of state religious activity has massive import well beyond its materialistic impacts. Keeping Marduk happy is vital for everyone.
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Those norms can also work to the public benefit. Roman emperors answered petitions from truly unimportant communities all over the empire because their keys to power - other elite Romans - expected them to and doing so was part of being emperor.
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So it's a good general foundation for thinking about power (the book in particular is worth reading) but it is the beginning, not the end of the matter and I wish the video had better highlighted how norms are going to reshape all of these relationships.
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