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And people are apparently paying for it! It's almost like decades of de-emphasizing the humanities has produced folks with crucial skill-gaps in the 'soft' skills that are nevertheless essential in a world that remains dominated by *people* and not computers. 2/5
Now a caveat - I suspect some might say, "What about ESL/ESP, folks with non-standard education or abilities, etc - couldn't these programs be for them?" Sure! More language-learning resources are always great. But I would note that is *not* who they are being marketed to.. 3/5
...the grammerly ads I see are clearly targeted at culturally fluent white workers in white-collar jobs involving management and communication. Precisely the sort of person who might have been expected to have developed some skill in prose style during their education! 4/5
Moreover, while I am no expert in ESL education, I read/grade a fair number of papers every year from non-native English speakers, and they tend to have quite different struggles from native-speakers with bad prose style. Grammerly promises to fix the latter, not the former. 5/5
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