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Breezy Beaumont 
@BreezyBeaumont
Head of Growth @ Correlated helping you uncover expansion $ based on actions people take in your product. Host of the Product Led Revenue Podcast 
helping you uncover expansion $ based on actions people take in your product. Host of the Product Led Revenue Podcast Breezy Beaumont 💥’s Tweets
When I mentor startup founders, one of the main things they ask about is "How can product-led growth and sales teams co-exist?"
I joined for a discussion about the empathy that must grow between the two factions:
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Update: we’re only 80 votes away!!!
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Update: 162 votes away. We were 200 votes away an hour or so ago!! #correlatedvsgoogle
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👋 TAG someone who would benefit from this list! 👇
full list from Matty Leech : getcorrelated.com/blog/checklist
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FIRMOGRAPHIC DATA POINTS
16. MRR / ARR
17. Market Segment / Company Size
18. Industry
19. Contact Role / Job Title
20. Account Owner Emails and Names
21. Communication Activity
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LIFECYCLE DATA POINTS
9. Sign-Up Date
10. Subscription / Plan Type
11. Subscription Start Date
12. Subscription End Date
13. License Utilization
14. Customer Status
15. Lifecycle Milestones
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PRODUCT USAGE EVENTS
1. Sign-Ups
2. Sign-Ins
3. Account Created
4. Invites Sent
5. Subscription Started
6. Subscription Ended
7. Subscription Changed
8. Feature Usage
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PSA: the data you need to track for PLG is different.
your revenue team (sales, mktg, cs) needs it to do their job.
so here's a checklist of 21 data points to track 👇
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91% of SaaS companies plan to increase their PLG investment this year. But can all businesses can be product-led? Tune into the latest Product Led Revenue episode with from (+) open.spotify.com/episode/4xwiKB
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Startups are a rollercoaster, but the up days are really good. Feeling lucky to have such a great team at @CorrelatedLabs.
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"Let me drive this into your head" - @BreezyBeaumont lnkd.in/gBWbQpUm
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#PLG friends: What PQLs should you build? How can you increase product leads for your team? What're the best practices for reaching out to users? Steal these PLG playbooks & signal ideas from : ow.ly/K4VZ50IZyoI #productledgrowth
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In today's episode, , the Head of Growth at , discusses product-led revenue.
A must listen as it discusses what product-led revenue is, when to involve your CS team, when to add a sales-assisted layer, and a lot more..
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With all the data out there today, having the right tech stack to enable your team is crucial.
🚀 this is especially true in product led growth (PLG) companies, with hundreds or thousands of signups per month
PLG tech stack: ow.ly/eMbS50IEzaB #productledgrowth
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It's no secret - word of mouth converts higher than any channel.
Evangelists, cheerleaders, promoters, advocates, etc.
ow.ly/aaLj50IEz6p
#customerexperience #customersuccess #sales #marketing
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All the data's there, time to make it actionable!
Great conversation with Vikas Bhambri, SVP of Sales & CS at
Listen to the full episode: ow.ly/exwA50IExLX
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Customer experience goes way beyond your product. Latest Product Led Revenue Podcast episode with Vikas Bhambri, SVP of Sales & CS at getcorrelated.com/podcast/pivoti #sales #saas #CustomerSuccess
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Gotta check out @gated_email!
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Product led growth is like the free samples at the grocery store. A bunch of people will try it and do nothing, others will try it and then purchase, & some were going to buy either way but still took a sample. #productledgrowth #PLG
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This week, we checked in on a conversation b/w + 💭
What we found out is that PLG and the Freemium model need to be explored here at The Juice 💯
What are our plans?
Well, you have to listen to the episode 👇
Let's Juice🧃
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Thoughtful piece by on the future of B2B and why we’re so excited about what we’re working on at .
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In product-led companies, the goal is to get your product in the hands of prospects.
It requires trust that using your product will delight prospects and convert them into paying customers.
shared key product led revenue strategies here: sirkinresearch.com/product-led-re
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Highly recommend checking out 's bot for #InternationalWomensDay 👏👏👏 auto-responding to employer's #IWD tweets with info about their pay gap
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In this organisation, women's median hourly pay is 17.4% lower than men's. twitter.com/StateStreet/st…
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Listen to the full podcast episode:
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''People think developers don't want to talk to salespeople. I think they do — especially if they've come in no-touch — as long as you approach them in the right way. I think it's a very pleasant experience.'' - Ethan Schechter, VP Sales at
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Are you in one of these roles? Know someone? 👋 (tag them!)
👇 What would you add?! 👇
#productledrevenue #plg #productledgrowth #customersuccess
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PRODUCT SPECIALIST
- mix between BDR/SDR (biz development rep) & CSM (customer success mgr)
- help w/ activating users in early days
- usually focused on non-ICP accounts or lower tiers
- start convos based on what user is doing in product
- determine if they need a sales convo
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SCALED CUSTOMER SUCCESS
- 1:many approach, manage a large # of customer accounts
- more common in product led (PLG) companies
- focused on usage data to figure out who to talk to & when
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There are some "new" roles popping up in Customer Success at product-led companies.
1. "Scaled" Customer Success (1:many)
2. Product Specialist (think: BDR mixed w/ CSM)
Let's dive into each of these [THREAD] 👇
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The are a lot of mistakes to be made in PLG. But one of the biggest is not making it a company-wide strategy from the start - marketing, to sales, to CS, and so on. #productledgrowth
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How Achieved 70% CTR on Their LinkedIn Brand Awareness Ad Campaign.
Lessons learned from and her awesome interview with on the SaaS Breakthrough Podcast 👇
shorturl.at/kBDW9
[MEGATHREAD]
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Always love reading through these highlights of our team 💜
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"I got my first computer when I was 9. It was an old used Windows '95 machine from a friend of my dad's.
I started playing the old pinball game that came on Windows back then and boom, it didn't take long before I was hooked!
Meet the @CorrelatedLabs team [THREAD]
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Which means a post on Twitter/LinkedIn is really just short-form blogs
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“blog” is just a fancy way to describe a rant you had in your head, that’s now written down #marketingtwitter
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🚀Product-led growth is a go-to-market strategy that puts your product at the core of everything your company does. I shared more insights with on their blog here: openview.vc/3BrgwjT #productledgrowth #PLG
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