Branding Insider

@BrandingInsider

Branding Strategy Insider helps business leaders define and grow brand value. A Service Of

Los Angeles, New York, Atlanta, New Delhi
Vrijeme pridruživanja: svibanj 2009.

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  1. Prikvačeni tweet
    10. sij
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    30. sij

    The pressure for brands to own unique value in the mind has never been greater for the simple reason; choice is the enemy of customer focus. A growing adversary, choice is the brand nemesis of our times.

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    prije 13 sati

    Marketing’s Overlooked Contribution To Cash Flow via

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  7. Bad behavior is why clear contract terms are critical to the success of a brand and celebrity licensing partnership.

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  8. Business performance today is less defined by absolute size and more by the speed and agility of it to react and act which only comes from clarity of purpose, strategic insight and decisive actions.

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  9. Businesses generate cash flow from operations in only three ways, and all involve marketing.

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    5. velj

    Thanks for continuing to support and share my thinking - it's much appreciated

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    4. velj

    Holistically Measuring Brand Experiences via

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    13. sij

    As the father of modern management Peter Drucker once said, “You can’t manage what you don’t measure.”

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    4. velj

    To burn down what is holding you back, you must be willing to light the match.

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  14. 4. velj

    It’s advisable to adopt a holistic approach when measuring brand experiences. This entails obtaining employee, brand and financial metrics before, during and after your brand experiences have been built.

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    3. velj

    Building trust will create a bigger future for your brand. Will you make it a priority?

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    4. velj

    5️⃣ Emerging Brand ✨ Back to the physical world, human-side brands, own stores and less digital footprint 💻 is evolving but it's soooo good to see that we are not yet converting into emotionless robots 🤖 vía

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  17. 4. velj

    Here are six ways to evaluate whether your brand is winning over today’s highly aware and cynical consumers.

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    4. velj

    Trust: The Brand Opportunity Of Our Times via

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  19. proslijedio/la je Tweet
    31. sij

    Ring the bell! tells a great story about David Ogilvy rejecting a prospective corporate client who wanted to decide by committee.

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    3. velj
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  21. 3. velj

    Building trust can create a bigger future for your brand. Will you make it a priority?

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