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WATCH: Subvertisers in 14 European cities have hacked 400 corporate ad spaces with parody car adverts. #Toyota, and #BMW are using advertising to greenwash their public image whilst lobbying hard against climate regulations. #BanFossilAds #BeyondZero #BrusselsMotorShow

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New car free visions unveiled for Bristol! We unveiled our visions for the future of Newfoundland Circus and Chelsea Road, to the public residents, the wider public and local councillors to show how the future could look.

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Greenpeace Australia Pacific

@GreenpeaceAP

Jan 23

"Toyota Land Crusher" 🔥🔥🔥 #ICYMI Last weekend, over 400 advertising spaces across 15 European towns and cities were hacked by climate activists to highlight contradictory 'green' advertising. 📷

@ExtinctionR

#AdBrake #BanFossilAds

Final edition of the Bristol Billboard Triptych. Feels good to campaign to #BanFossilAds whilst simultaneously covering up a McDonalds advert! (pus, xmas was over long ago)

@AdblockBristol

@XRBristol

Fantastic Artwork by No Added Sugar

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| XRczech@social.rebellion.global

XRczech

@XRczech

Jan 21

Ve Velké Británii, Francii, Německu a Belgii se objevily přibližně čtyři stovky falešných reklam, za nimiž stojí organizace

Klimaaktivisté opět řádili. V Evropě zaútočili na Toyotu a BMW stovkami falešných reklam

a naši oblíbení #ExtinctionRebellion #BMW #Toyota #KillerCars #BurnThePlanet #FuckSUV

autorevue.cz

Protesty proti změně klimatu mají mnoho podob – při tomto došlo k vandalství „pouze“ na reklamních nosičích.

Part of an international campaign which saw billboards, bus stop posters and fly posters being pasted up all across Europe. Bristol doing its bit!

Fantastic Artwork by

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Another billboard going up in St Werburgs highlighting the massive damage inflicted on the planet by the motor industry. Great Work by

Fantastic Artwork by

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Jan 19

8/ This is why 40 groups are calling for tobacco-style legistlation to ban adverts for polluting cars all together. Whether its promoting SUVs or greenwashing major polluters, we must stop #advertising from accelerating the climate crisis. #BanFossilAds banfossilfuelads.org

A billboard poster designed by Darren Cullen. Installed in Brussels.

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7/ And whilst #BMW has publicly supported climate goals like the Paris Agreement, behind the scenes CEO Oliver Zipse, alongside trade body

@ACEA_auto

, has opposed the EU 2035 zero carbon target. lobbymap.org/company/BMW-Gr

A subvertised advertising space against BMW, Paris, 2023

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research suggests that #BMW is using unrealistic and optimistic assumptions about emissions from hybrids “as a compliance strategy to easily meet their CO2 targets without the cars actually achieving these savings in the real world.” Artwork by

5/ The trouble is that emissions from hybrids can be up to 12 times higher than officially stated.

@transenv

report calls this “a new #dieselgate”. #BMW #Greenwash #BrusselsMotorShow transportenvironment.org/discover/plug-

4/ Whilst you might see lots of adverts for BMW's electric i range, just 10% of its vehicles produced in 2021 were electric and of those two-thirds were hybrids i.e. still powered by fossil fuels.

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BMW i

@BMWi

Dec 24, 2022

Electrify those snowy drives

The BMW iX. #THEiX #BMWi

Billboards hacked across Europe calling out #Toyota and #BMW’s greenwash advertising. Of all car-makers, Toyota and BMW are the worst for anti-climate lobbying.

@Brandalism

, #BanFossilAds #AdBrake Images (L-R) by Matt Bonner, No Added Sugar,

@jeancrasse

and Fake Plastic Nation

Brandalism and 2 others

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Spoof billboard ads take aim at BMW and Toyota over ‘going green’ claims

The Tyre Extinguishers

@T_Extinguishers

Jan 19

We love these billboards!

theguardian.com

‘Subvertisers’ hijack 400 posters in Belgium, France, Germany and the UK to satirise what they claim are misleading ads by carmakers

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Brilliant! Lots more of this please

Spoof billboard ads take aim at BMW and Toyota over ‘going green’ claims

‘Subvertisers’ hijack 400 posters in Belgium, France, Germany and the UK to satirise what they claim are misleading ads by carmakers

#BanFossilAds #AdBrake #BrusselsMotorShow

3/ But these SUV adverts rarely mention the climate + pollution impacts of driving around in a 2 tonne truck. Art design by

@mernywernz

A subvertised BMW poster next to a real BMW poster in Brussels, January 2023

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2/ Like many car brands, BMW have promoted oversized SUVs. The car advertising playbook recommends images of open roads, rugged nature or empty streets.... [image: billboard at Brussels-Midi train station, 2023]

Wonderful to see ad spaces being used for expressions of solidarity with our nurses. 💙💙💙 #nursesstrike #RCNstrike #supportournurses

@theRCN

@GMB_union

An artwork in a bus stop - "Norwich supports striking NHS workers" in big white letters against an NHS blue background. A man is cycling by on the road.

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Brandalism and Adfree Cities

Climate hactivists subvert Bristol Billboards with spoof ads

1/ Why have subvertisers targetted

@BMW

this week? In 2022, the car brand was ranked 16th worst company in the world for anti-climate lobbying. brandalism.ch/projects/toyot Art design by

@mernywernz

Installation by Brandalism + XR #BrusselsMotorShow #AdBrake #BanFossilAds

A subvertised billboard against BMW in Bristol, England

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Gonna need a lot of trees to deal with all the carbon #Toyota emit and their lobbying against climate legislation around the world.

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Living Carbon

@living_carbon

Jan 17

We are excited to announce our Series A led by @Temasek with investment from @lowercarbon, @Toyota, @felicis and other angels. We will use this $21M to grow our commercial teams to plant millions of trees across land in the US. reuters.com/business/susta @Reuters @JessopReuters

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One activist said it highlights the irony of advertising cars in cities that already suffer from too many cars.

bbc.co.uk

The spoof adverts take aim at car firms to highlight how damaging cars are for the environment.

Never has an ad summed up Toyotas approach to the EV transition better

Green protestors ‘hijack’ Toyota billboards across Europe

independent.co.uk

Green protestors ‘hijack’ Toyota billboards across Europe

The climate protestors pasted subversive posters on billboards across Europe

Green protestors ‘hijack’ Toyota billboards across Europe

Toyota accused of #greenwashing, proceeds to churn out more bullish*t in response ⬇️ For: "vague handwaving about zero emissions tech" read "Actually producing almost 0 ZEVs and lobbying against climate policy around the world" ➡️ brandalism.ch/projects/toyot

independent.co.uk

The climate protestors pasted subversive posters on billboards across Europe

From our subvertising friends in Nantes, West France. 💚💚💚 #BanFossilAds #AdBrake #BrusselsMotor Show

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le GIGNV

@gignv44

Jan 17

Stop à la pub du greenwashing automobile !

Ce week-end, @RAPNantes et le GIGNV ont détourné des affiches publicitaires pour dénoncer le greenwashing de l'industrie automobile. Nous demandons l'interdiction des publicités pour les biens et services climaticides !

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I was recently commissioned by BMW to design some advertisements for them. The team at BMW really wanted me to help them highlight the hard work they’ve been doing to lobby against governments taking action on climate change.

#BanFossilAds: How BMW and #Toyota became the latest targets for .⁦

#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

⁩ Story by .⁦

@BusinessGreen

⁩

businessgreen.com

Spoof adverts have appeared across Europe, accusing the auto giants of being among the worst perpetrators of greenwash

Some top notch subvertising going on at Shawlands Cross #ProtectTransLives #BanFossilAds

When Automobile Advertising gets honest. via

#BanFossilAds brandalism.ch/projects/toyot

Die Kampagne #banfossilads macht mit Fake-Werbung von Autofirmen von sich reden. Sie setzt sich für ein #Werbeverbot von Klimaschädigern ein. #Klimakrise #Klimakatastrophe

t3n.de

Klimaaktivisten fordern Werbeverbot für Verbrenner

Aktivist:innen haben in 14 europäischen Städten 400 Werbeplätze mit Parodien von Autowerbung plakatiert.

#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

businessgreen.com

#BanFossilAds: How BMW and Toyota became the latest targets for Brandalism

Spoof adverts have appeared across Europe, accusing the auto giants of being among the worst perpetrators of greenwash

Spelling Mistakes Cost Lives

@darren_cullen

There were 11 other artists involved in the campaign including here (clockwise from top left) Michelle Tylicki,

@mernywernz

, Hogre, Matt Bonner. More images and details of the other artists works here: brandalism.ch/projects/toyot

Spelling Mistakes Cost Lives

@darren_cullen

I designed this poster for a new

and

@XR_Belgium

takeover of 400 advertising spaces in towns and cities across Europe targeting car advertising, polluting SUVs, and in particular Toyota and BMW. #BanFossilAdsb #AdBrake

A billboard altered with a fake ad for BMW with an illustration of a crash test dummy family adorned with BMW logos breathing in the exhaust fumes that engulf them from three BMW cars behind them. The tag line reads: "When we test our emissions, the test dummy - is you."

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Extinction Rebellion Midlands

@MidlandsXR

In the UK, councils in Cambridgeshire, Norwich, and North Somerset have voted to end advertising for environmentally-damaging products, such as fossil fuel companies, flights and SUV cars within advertising sites they own. #BanFossilAds 🧵6/8

Extinction Rebellion Hammersmith & Fulham

@XR_Hamm_Fulham

Wow! Loving this new look, honest advertising on the tube today #Toyota 😍 #BeyondZero #BanFossilAds #BrusselsMotorShow

10/ Big love to all the crews who went out in the January rain to remove, hack & replace ads in Brussels, London, Berlin, Stuttgart, Paris, Nantes, Ghent, Bristol, Derby, Glasgow, Norwich, Brighton, Exeter & Reading ✊🪜🦺 brandalism.ch/projects/toyot

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Brighton BDS #SaveMasaferYatta

@BrightonBDS

Jan 15

Some nice

@ToyotaMotorCorp

anti~advertising hitting the billboards of Brighton

Billboards hacked across Europe calling out #Toyota and #BMW’s greenwash advertising. Of all car-makers, Toyota and BMW are the worst for anti-climate lobbying. #BanFossilAds #AdBrake #BrusselsMotorShow Bravo

@Brandalism

🙌

brusselstimes.com

Activists hijack billboards in Brussels to call out misleading car ads

Activists "hijacked" billboards to highlight the fact that Toyota and BMW electric cars remain highly polluting.

"Let's Ruin Everything" 🌈 spoof billboard ad in Brighton, UK by

@fokawolf

calls out #Toyota for ranking as the worst of all carmakers for anti-climate lobbying in 2021, and again in 2022, according to

@InfluenceMap

. #ClimateEmergency #BanFossilAds

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Katy Rodda Still Wants 2m

@KatyCycles

Jan 13

Spotted in Brighton! #BanFossilAds brilliance!

A street corner billboard describes how much harm @toyota ‘s SUV sales are doing under the headline ‘let’s ruin everything’

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Extinction Rebellion Belgium

@XR_Belgium

400 car billboards replaced with

and

during the #BrusselsMotorShow. While advertising their electric vehicles,

@BMW

and

@Toyota

are the car industry's most active pro-#FossilFuels #lobbyists. In fact, real EVs make up only 0.2% of Toyota's sales.

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Subvertising teams across Europe have taken aim at #Toyota and #BMW for misleading adverts and anti-climate lobbying. 400 car billboards have been hacked and replaced in 14 cities.

brandalism.ch/projects/toyot #BeyondZero #BanFossilAds #BrusselsMotorShow / 1

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