Brad Ellis

@BradEllis

Prototyper, animator, and designer for Lyft. Previously Tall West, Pacific Helm, Square, Rogue Sheep. Making apps since '08. Apple Design Award winner in 2009.

San Francisco, CA
tallwest.com
Joined December 2007
474 Photos and videos Photos and videos

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  1. Pinned Tweet
    22 Jan 2018

    Haven’t seen many people talking about corner details on the iPhone X that are kind of cool, so Tall West did a quick Medium post:

    6 replies 116 retweets 346 likes
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  2. Mar 13

    I’m looking forward to spending WWDC week drinking with friends over group FaceTime.

    3 replies 24 likes
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  3. Mar 9

    I hope this packaging never changes.

    4 replies 1 retweet 29 likes
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  4. Mar 8

    What an unexpected and savage burn, autocorrect.

    7 likes
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  5. Mar 8

    Khloe Kardashian is the same age as Cliff Clavin in the first season of Cheers.

    1 reply 6 likes
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  6. Mar 6

    If you work somewhere that sends marketing push notes, but also has necessary ones, please provide in-app settings to control what the user wants to get, and provide people an easy way in with providesAppNotificationSettings. That enables a “configure in...” deep link.

    2 replies 7 retweets 34 likes
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  7. Feb 27

    I used to just make UI for whatever like let’s draw some GRADIENTS, but now I’m all like what’s the user problem and is there a long term vision ugh

    6 replies 8 retweets 110 likes
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  8. Feb 26

    Omg where do I get that watch?!

    2 replies 11 likes
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  9. Feb 22

    It’s the end of an era. The hamburger button on Google Maps for iOS is no more. It’s corpse will exist for a limited time to inform people where functionality has moved. Tabs have won.

    50 replies 284 retweets 1,290 likes
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  10. Feb 21

    A cool solution is to hold off on animating many of those properties until tap release. In normal swipe use, you can't tell the difference. But if you choose to drag the panel a bit before letting go, it doesn't look weird, and it gives it a feeling of stability that feels nice.

    3 replies 1 retweet 38 likes
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  11. Feb 21

    If you animate it in direct relation to the drag, the dragger will be looking at a poopy state for much of their interaction. Buttons half on the screen, weird backgrounds fading in, and every flaw in the work.

    1 reply 8 likes
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  12. Feb 21

    • Album art changes size • Text switches from white to black • Buttons fade out / fade in • Position of label and font weight change • Tab bar slides in from off the bottom of the screen • Background fades to white • Bg view's tinted labels go from gray to red • Etc, etc

    1 reply 2 likes
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  13. Feb 21

    Tough transit tip: Instead of animating your transition in direct relation to the drag, consider moving pieces as part of the snap animation. Here's an example you can check out in Apple Music. We have to get from State A to State B...

    2 replies 7 retweets 61 likes
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  14. Feb 13

    Bonus post! Here’s a WIP variation that didn’t stick. Had fun making it reflect in the glass. Didn’t finish polishing before going back to the other idea.

    2 replies 1 retweet 34 likes
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  15. Feb 13

    So fun to get to do! Thanks again to for the opportunity to make another Mac icon.

    4 replies 30 likes
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  16. Feb 13

    Lastly, I work at the largest size, then scale down. But a lot of details will get lost on the smaller sizes. For that, I'll go through and do minor tweaks for each size to make sure it feels right.

    2 replies 42 likes
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  17. Feb 13

    Another thing I like to do is put some color in it. Each light had its own color temperature, the metal is slightly blue, and the glass is green. Here's the color pulled out and pegged to get an idea.

    1 reply 32 likes
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  18. Feb 13

    Then to the actual object! The hardest thing with glass icons is that they have to be transparent, so no blending modes and it has to work on all backgrounds. I do that by alternating between backgrounds every few minutes as I work.

    2 replies 33 likes
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  19. Feb 13

    Next came Photoshop to draw the actual glass and metal. It had been a while since I had drawn those elements, so I started with some freeform shapes so I could remember how to do it.

    3 replies 3 retweets 50 likes
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  20. Feb 13

    I used Illustrator to lay the shapes out and try a bunch of different scales and orientations.

    1 reply 18 likes
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  21. Feb 13

    The client, had a rough idea of what he wanted, which essentially boils down to a recreation of the UI in icon form. Apps like Calculator, Contacts, and Maps do this. Here was my initial sketch:

    2 replies 1 retweet 83 likes
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