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Eric Orton
@BornToRunCoach
•World Renown Run Coach
•International Author of The Cool Impossible
•Coaching Star/runner in Born To Run
•EO Running Academy: Camps|Clinics|Training|Speaking
Eric Orton’s Tweets
The Freepstakes is off and running
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Thanks to for helping kick off the Born To Run 2 Sneak Peak Tour in style!
xeroshoes.com/press/chris-mc
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If someone wants me to pre-order a book they'd better seriously sweeten the pot. So okay let's get sweetening
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Bring on, the magic wand! BORN TO RUN 2
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I'll take your House of the Dragon and raise ya a few years
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The best natural shoe...
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Eco-friendly workout gear in @USATODAY = @XeroShoes Zelen running shoe. A sustainable shoe made with biodegradable and recycled materials.
Check it out in yesterday's YES! Sunday Shopper 
#sustainablefashion
#sustainablefashion
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“We have made running into a rather high-end sport, but we must not lose sight of it fundamentally being a form of art….” Marlee Starliper, inspired by Born To Run,
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The best part about BORN TO RUN 2? Getting the band back together @borntorun_world instagram.com/p/CguxFPmvSux/
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A bangin' cover with bangin' run experience from front to back.
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"Born to Run 2" has a birth date and a bangin' cover: twitter.com/thebookseller/…
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Jim Thorpe has been reinstated as the sole winner of the 1912 Olympic pentathlon and decathlon in Stockholm — nearly 110 years after being stripped of those gold medals for violations of strict amateurism rules of the time.
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so I'm very excited to say that my story about mental coaching and elite endurance & outdoor athletes — runners, skiers, climbers — has published on today
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The Parkclaw G280 - Many great surprises from this Road to Trail shoe. Check out my experience 👇
Good thing it is a picture book!
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Did "Born to Run 2" really stage a photo shoot at a nudist ranch?
Dirt Church investigates twitter.com/dirtchurchradi…
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Meet our "Born to Run 2" buddy Zach Friedley, founder of BORN TO ADAPT: Running is for Every Body youtu.be/8r1CXt9laHU via
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New Video Drop -> Born To Adapt.
Check out the powerful inspiration behind @zachary_movement BORN TO ADAPT mission.
Link in BIO
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Realizing fear is necessary, arms you with the ability to climb high. @ Jackson, Wyoming
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Just beautiful. 🏃♂️
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Spring has sprung, colors on the run. @ Jackson, Wyoming
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Karaoke Culture vs. Authenticity.
The former relishes in the idea that failure is impossible. Whereas the later worships failure and sees failure as a necessary ingredient to make change, to make a difference.
Become a Magnificent Failure!
#RunFree
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Have I mentioned how much I am digging the Mesa Trail?!
Footwear is like nutriton, what you do most of the time is what matters.
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Coming at you Dec. 2022! Run Free
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Running and the dessert always gets me!
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Did you hear the news? We’ve launched a new issue!
If you’d like to order a copy, you can start a subscription (our best price per issue, plus a subscriber-only gift) or buy a standalone issue via bit.ly/ltw-shop #LtW32 #running #whywerun
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♤ Every step is an opportunity for strength, make it a good step.
-> And, try doing your endurance and recovery runs in a minimal shoe rather than the 'cush' so you can reap the strength rewards and still accomplish the recovery.
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Steep Sprintervals for Ultras:
Dont underestimate the value of running short and very steep hill intervals.
10-15 seconds helps recruite more muscle fibers than what is possible during longer, more moderate hill efforts.
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Dull the feet, dull the brain.
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‘The earliest shoes were just to protect our foot, much like clothing. What is stupid is that we started to add all this technology. We’re adding cushioning when our muscles can do that cushioning. We’re adding motion control when we can control our feet with the muscles we have' twitter.com/IreneSDavis/st…
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The bear spirit animal is the energy of courage that replenishes you with power.
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Day 5: Amazon Jungle Ultra Training. The goal was to mirror the daily demands of the @beyondtheultimate Jungle Ultra stage race, but with more vertical gain per mile and at faster than race pace.All while doing some fine tuning to the race pack, shoes, and fuel.Monique is ready!
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What he said!
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You don't have to run far or fast to benefit greatly from running/jogging/walking outdoors - ONE MILE A DAY - is a great challenge for first timers and coming back old timers. Don't stress the numbers, go by flow and feel, one step at a time, but go outside everyday! 
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Aliens are necessary!
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Was I kidnapped by aliens, just let out last week. Where have I been since May 7, 2009 when your #book #BornToRun was published @ChrisMcDougall Thanx for writing such an amazing piece of athletics, psychology and the beauty of human spirit. Easy, Light, Smooth & Fast will come !
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Day 4: Amazon Jungle Ultra Training.
When you do not live in the Amazon, it is hard to train specific. But what you can do is train the brain.
During today we talked about how successful stage racing is all about minimizing disaster!
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First cat tracks of the season.
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Day 2: Amazon Jungle Ultra Trainibg.
Stellar day for Monique. Great pace with her 20# pack over varied terrain to simulate another 'faster' terrain day.
Jackson is not the Amazon but fresh snow brought similar trail conditions.
Tomorrow brings the hills.
Day 1: A beautiful Wyoming morning for visiting athlete Monique, in from Florida.
She is here for a week of training for the @beyondtheultimate Jungle Ultra stage race in the Amazon.
Each day we will mirror the demands of the race course.
Today lots of faster downhill running.
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Will ditching booze make us happier?
says yes.
As part of The Big Happiness Interview, Veronica tells us all about why sobriety is the way forward.
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With all the super shoe technology "advancement", something very interesting is taking place. Have you noticed it??
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Finished this #book last week. What a story!! If you’re a #runner, you’re going to want to keep running and possibly run more. If you’re not a runner, this might be your catalyst. Now I’m reading @BornToRunCoach’s book: Cool Impossible. #running #run #trainingyourmind #runchat
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Sometimes emotional fatigue can be more devastating for a young team than physical fatigue.
#LetsGoBuffalo