Interestingly, it’s not the illustrators who are making the decisions on what style they need. It’s the tech industry who insist they need trendy and simple illustrations (by the way, just because it’s simple doesn’t mean it’s cheap; quite the contrary. Except if its stock)...
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My insight, if you are going to hire an illustrator (like myself), I ensure there is a design process. Surprised? It’s no different then any other design or tech process). Ilustration, like design, should always be based on empathy, research and insights from a companies...
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brand, product(s) they sell, customers, and internal audiences. Tech companies, graphic design studios, and marketing firms – stop being trendy and start with emphatic research to inform your or a companies illustrative (or design) style.
End of conversation
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