I’m fascinated by these numbers. 320K views on Twitter, 45K on YouTube with twice the followers. Seems @TeamYouTube would want to get content out to subscribers, but something is preventing that...https://twitter.com/rubinreport/status/1016880121888665600 …
The issue could be Passive vs Active media consumption. Twitter autoplays a video that comes up in the feed. With YouTube, the user has to consciously click on the video in their list of notifications.