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still, *you're* the one with the knowledge, not them. think of how much easier your job would be if you were able to meet them on their level? in my experience, it mostly involves putting in effort to understand where they're at and use terms, analogies, etc., to help understand.
When you're on a client call with a CEO that is more interested in hearing himself talk than listening to why his systems are a train wreck, then there is no opportunity to meet them on any level.
