Blue Ocean StrategyOvjeren akaunt

@BlueOceanStrtgy

and are worldwide business strategy bestsellers, helping you to move beyond competing and start creating your .

Vrijeme pridruživanja: prosinac 2011.

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  1. Are there untapped utility spaces in your industry? Which lever could you pull to unlock hidden opportunities?

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  2. proslijedio/la je Tweet
    prije 15 sati

    This was one of the best keynotes could have chosen. Kudos to team and to Renee ()!

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  3. Renée Mauborgne talks about the influence of and on students and how the books (co-authored with Chan Kim) encourage students to ask different questions about business, life and career. See the full interview:

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  4. Renée Mauborgne was at the in Davos to discuss her and Chan Kim's views on strategy for the next growth cycle and how businesses should navigate this uncharted territory. Watch the discussion:

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  5. Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. Learn more about how to put these practical market-creating tools into practice:

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  6. Get the seminal books that challenged everything we knew about and its execution.

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  7. Blue ocean strategists do not view value and cost as a trade-off. They see not as an either-or, but as a both-and approach that breaks the value-cost trade-off. Learn more:

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  8. Top executives must ensure – and take responsibility for – strategic alignment to make a successful blue ocean strategic move. Here's why:

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  9. Renée Mauborgne joined a session at to discuss a strategy for the next growth cycle and how businesses can navigate the uncharted territory, offering a blue ocean perspective. Watch it here:

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  10. Seeing harsh reality first-hand changes thinking fast. When you look through your buyers' eyes, will you like what you see?

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  11. Gogoro started selling electric motorcycles in 2015 and is on the path to becoming Taiwan’s first-ever unicorn – a private company with a valuation of more than US$1 billion. Learn more in our blog:

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  12. Can blue ocean leadership be applied to small organizations? Most definitely. In fact, one of the strengths of is its scalability. Learn more:

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  13. When Wawa found itself in a 'red ocean' of competition following the financial crisis in 2007/8, it changed strategy; it made a . Howard Stoeckel, Vice Chairman and former CEO of Wawa, explains how the company seized new growth as a result.

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  14. Following best practices is a good idea, right? Not necessarily. If you're doing the same thing as the competition, then you won't set yourself apart. Follow your own path and capture new demand.

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  15. Looking for some blue ocean inspiration? Check out these examples of organizations that applied the tools and process to successfully shift from red to blue oceans.

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  16. Unlock the momentum to move from the red to the blue in a powerful way with these three key components to a successful . Learn more:

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  17. Why accept declining profits in a bloody red ocean of competition when you don't have to? Make 2020 the year you unlock a blue ocean of uncontested market space.

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  18. What keeps you entrenched in red oceans as you sail towards new market space? Chan Kim and Renée Mauborgne, recently named the world's number 1 business thinkers by , share the six most salient red ocean traps.

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  19. Value innovation is the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company. The concept, developed by Chan Kim and Renée Mauborgne, is the cornerstone of market-creating strategy.

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  20. It's not about beating the competitors, it's about making them irrelevant. When you stop competing on the same factors as everyone else, and reshape your industry, then you are in effect setting the rules of the game.

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