A lot happened in a matter of days. First, drug companies took the proactive step of saying their commercials will include web addresses where consumers can get more pricing info.http://on.bna.com/DkMb30mhMva
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At almost the same time, the Trump administration proposed going a step further: including the prices for certain drugs within the commercials themselves.http://on.bna.com/bsIc30mhMxx
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Their ideas for drug ads didn't end there. The FDA also said that commercials and ads should be clearer on things like possible side effects and what the drugs actually do.http://on.bna.com/QHnC30mhMCr
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One problem? Some in the industry question whether HHS has the authority to issue those kinds of requirements in the first place. http://on.bna.com/ZBGN30mhMHK
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@_jacquie_lee will be discussing this and much, much more tomorrow at 10am! Remember, use the hashtag#BLawLive to ask questions and she'll answer as many as she can.Show this thread
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Do you have questions about Trump's drug pricing plan?
@_jacquie_lee will answer them tomorrow! Do you have questions about how generics are approved?@_jacquie_lee will answer them tomorrow! Do you have questions about the FDA's advice on drug ads? You get the pattern.Thanks. Twitter will use this to make your timeline better. UndoUndo
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