What makes this special is that trademarks for scents are incredibly rare -- the scent (like all trademarks) has to be non-functional, and for most things with a signature scent (food, perfumes, etc.) the scent is integral to the product and therefor ineligible for trademark.
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But Play-Doh is different, and Hasbro was in a unique position with both 1) decades of data that the smell is iconic, and 2) ample evidence it had no bearing on the product's function. An overnighted box of Play-Doh later, here they are.
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