the problem is he's completely contradicting himself. I read the few replies that he made and he knew exactly what he was doing.
What do you think of the apology from Special Ed's Brewery? FB has been unplugged. Here's a screen grab:pic.twitter.com/nwN5L94KKn
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Agreed. None of it makes sense. The apparent lack of awareness, or just plain idiocy, of this guy is astounding.
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seems like a guy that realizes he made a mistake. Hope he gets a chance to make it right. IMO he should change name/logo, but...
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I get the fun twist to the brand name, but leave it at that and don't pursue the joke farther.
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I think this is why you hire professional marketing people to help you craft a brand and messaging.
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and also reinforces the always important lesson that whatever you put on the internet is permanent...even if you delete it
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The fact that the labels were meant to be private doesn't make them OK. And keeping the name/bus means he hasn't learned anything.
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I think he's an insensitive idiot who got caught and realized too late it has ruined his business plan.
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He's planning to keep the name? If he does I will never buy any of his beer.
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We all have our strengths and weaknesses. I wouldn't even know how to print beer labels, for instance.
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