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Just because I’m predicting it, doesn’t mean I like it. “Amazon is seller-hostile” and “Amazon will continue to grow and take share” are not opposites. Do you think Walmart, Sears, Target, Kroger, or any other retailer has ever been “seller friendly”? A short thread…
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As an entrepreneur, you gotta learn to accept reality and win anyway. You gotta learn to dance with the devil or you’re gonna get squished or passed by. Many huge brands have been built through retailers who where entirely self-interested.
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The beauty of capitalism is that two self-interested parties can collaborate to create value. It’s symbiosis under tension that creates beautiful progress. A lot of brands are resisting selling on Amazon out of pride or fear. But all your customers are shopping on Amazon.
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