Bilal Arshad

Live service games don't roll credits. So I wanted to make this post to give folks some design insights, the initial pitch video and shout out the many talented folks who helped make it. 2/22

The goal of the tease was to hint to players as much as possible what Arenas was going to be, without directly saying it. Airdrops dropped 3 corrupted keycards - one for each squad mate. There were 5 death boxes & 1 winner at the end of the finale. 3/22

These details and more tried to indicate this was a 3 v 3 mode. Ash saying things like "Keep going" in the hallway sequence was to indicate it was had multiple rounds. 4/22

Last year when we started thinking about what to tease, @catacalypto and @tommiecas put out the idea that we should think about teasing Arenas. That gained a lot of traction, and after a 5 or so pitches, we landed on the one that you see in the game. 5/22

As you can tell, it's quite raw but that is how most things are when they are getting started. We have to put on our dev goggles to see the potential of what lies ahead. Here are some of the people who helped bring out that potential. 7/22

@AmandaDoiron11, our lead writer. She was there from the initial brainstorming to writing lines for Ash. Even got me involved in the VO recording, which was awesome! 9/22

@bigBsnyder, our former audio designer. It was a freaking blast making this tease with him before he left Respawn. @2PopSound jumping on after, to take over and see it through to the end. Audio was a key part of the feel and pitch, without this, it wouldn't have landed. 10/22

Joshua Nelson our dialogue lead for getting Ash to sound as cool as she does. 11/22

Logan Miller, the producer of the tease. You know you have a killer producer when you don't have to worry about anything outside of making this the best thing ever. Scheduling meetings, following up with other departments, making JIRAs - you name it. 12/22

@edharmer, our UI producer. Helped make sure we got all the UI support we needed, even for laaast minute asks. 13/22

@therealkevinlee who wrote all the messages you see on the keycard and the challenges. 18/22

@copowah and @_cesos the amazing development support folks who made sure this tease's quality was up to snuff. Always helped investigate bugs I couldn't quite repro myself or needed help with. 19/22

Special thanks to folks like @otharrison & Jenny Lee who looked over my script changes, Manderson, @Symytry, Josh Mohan, McCord and many more folks. 20/22

These are only some of the folks who directly contributed to this tease; but it's built on a foundation only possible by things the entire team built. 21/22